United Statese.l.f. Cosmetics is the #16,586 most-subscribed YouTube channel worldwide and #5,056 in United States, with 223K subscribers and 230.7M total views across 898 videos.
Biography
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. The company sells bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes and mascara. Its products are sold in 18 countries and in several stores including Target, Kmart, Dollar General and Walmart. Over half the company's sales come from its website, which is also as a social networking site with over two million members.
Channel description
Welcome to the official e.l.f. YouTube Channel! As bold disruptors with kind hearts, it is our mission make the best of beauty accessible. We create e.l.f. clean, vegan, cruelty-free, and Fair Trade Certified™ makeup and skincare that delivers without compromise, proving that luxury can be e.l.f.fordable.
Our channel is your go-to destination for all things beauty. Whether you’re a beginner or a pro, there’s something for everyone. From step-by-step makeup tutorials to skincare tips and tricks, we give you the tools to explore, experiment, and express your(s)e.l.f.
We believe beauty should empower you, not limit you. Which is why we are committed to sharing content that champions positivity, inclusivity, and self-expression. Our community inspires everything we do, helping us celebrate every eye, lip, and face. Subscribe to be a part of the e.l.f.ing family! ✨
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Frequently asked
- How many subscribers does e.l.f. Cosmetics have?
- 223K subscribers — #16,586 worldwide, #5,056 in United States.
- When did e.l.f. Cosmetics start on YouTube?
- The channel was created in Sep 2008.